SND: Remaking your news site or print newspaper

This post is live from SND,too. This post is on where our focus should be as journalists.

Rob Curley of the Las Vegas Sun, who headlined this year's SND on Sunday, gave this advice.

1. Focus on people's passion in your community online and in print. If that's Longhorns, music, high school sports, as it is in Austin, blow it out. Don't downplay it, ever. Feed readers' passion. Always. Not just some of the time.

2. Think alternative media, all the time. Are we texting high school football game scores?

3. Build useful evergreen stories, not just fluff or filler. Don't waste readers or users' time.

4. Complement the print edition better. If an online site can say only 1 of 10 most read stories on our site was published in the print newspaper, that's complementing online with print.

5. Higher, much higher, commitment to breaking news online. Still not enough.

6. Instead of focusing on the what, when, where, why and how. Focus more heavily on the why and how in stories. It's a different way of writing.